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An unmet need is a business opportunity – a problem, a bottleneck or a functionality desire that does not have a good solution in the market at an affordable price. It’s gap that could be exploited to start a profitable business.
This document supports entrepreneurs and small and medium enterprises (SMEs) to identify unmet needs in digital health, based in a demand-driven approach. The proposal is to interact systematically with clients and users to detect areas of opportunity.
Methods to identify unmet needs in eHealthThis document explains the different methodologies to identify unmet needs in digital health. The methods include in-depth interviews, focus groups, surveys and informal exchanges, among others.
Digital Health Today is a podcast featuring the innovators, leaders and pioneers working to redefine and reshape the practice of health and wellness. From patients and clinicians to inventors and investors, Dan Kendall speaks with guests from around the world to share their insights, experience and knowledge from the front lines of health tech innovation.
Know more about our proposals to turn successful pilots into sustainable adopted innovation.
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Are you into moving digital health beyond pilots? Then we recommend you to red these two pieces of writing by Jorge González, Ticbiomed CEO.
How to switch from the ‘death by pilot’ drama to a ‘beyond pilots’ happy ending’ ‘Six proposals for a happy ending of healthcare pilots’