Demand-driven innovation
Your unmet need, solved your way
We advise organisations with an innovation challenge to connect with the best solvers. We leverage available funding and support co-creation, focusing on adoption. Needs get solved and business grows.
Demand-driven innovation life cycle
Many times, innovative solutions are brought to life by entrepreneurs with great ideas. It is usually referred to as technology push.
But getting to the market is not always easy, while, at the same time, public and private organisations have unmet needs for which they do not find a solution.
The demand-driven approach begins with the organisation with an identified need looking for innovative partners. It is the customer with the need who triggers the process. And it is the customer and supplier who co-create the solution.

Do you belong to a healthcare organisation with an unmet need?
This is what we can do for you

Turn needs into challenges
Is an innovation project truly worthwhile? Do you know how to get it started?
We evaluate your potential challenge in terms of resources, ROI and chances of adoption. We set up internal campaigns to collect unmet needs. Then, we polish and shape them into innovation challenges, making them precise and attractive to SMEs.

Find your best innovation partner
It’s all about connections. And it’s not.
First step: We implement an Open Market Consultation to gauge the market maturity and assess the feasibility of the solution. Then, we help you select the provider, setting the right assessment criteria and, now looking at connections, opening the range to reach the best candidates.

Support the
co-creation
Aligning interests, expectations, resources, etc., is not always easy.
We recommend signing a co-creation agreement to clearly define the governance, scope and success indicators. We also advise involving all parties with authority from the beginning and cultivating a good relationship between them. And we help you do it.

Boost
adoption
Now you have a viable solution for your need, are you going to implement it?
Too often, it is not. And the opportunity for impact is lost. We support organisations in incorporating measures during the whole innovation process to maximise chances of deployment. See our Impactful Innovation section for more details.